World Oceans Day

Since today is World Oceans Day, I wanted to write a blog about how large, national companies are embracing this day to donate money or support this cause, especially in the wake of the BP disaster. So I trolled Google for about 15 minutes and found…nothing. That surprised me. I mean, I am a firm believer that you should do the right thing because it's right, not just because it's good business or good PR, but come on! If I was an oil company (besides BP, of course, because that would be ridiculous), I would take every opportunity to support this cause, especially this year. Reap the benefits of BP's mistake! I don't really think many oil companies necessarily care about the oceans, but couldn't you just take a fraction of your billion dollar profits and donate some money for a few years (you know, to make it seem like you genuinely care and are not doing it for the good PR?) But even if you are doing it for good PR alone, I guess that's better than not doing it at all. Someone has to clean up this mess.

One thing a company could do: sponsor this art exhibit. I feel that art or something tangible gets attention faster than an old press release and I think this one is great. In honor of Jack Cousteau's 100th birthday, Plastic Century, a hybrid science, art and futures project, is asking visitors at California Academy of Sciences to drink water from four different coolers, each filled with plastic and each are labeled a different year. The coolers are meant to represent what our oceans looked like or will look like at the given periods of time, which range from 1910 to 2030. I'll give you one guess which one has the most plastic. The creators hope that with each drink, people will feel a rising level of disgust and will be moved to do something to clean our water. After all, 2030 isn't here yet and our water doesn't have to look that way. Any company who supported something like this would have my lifelong loyalty.

Article Source: http://www.articlesbase.com/environment-articles/world-oceans-day-2600357.html

Besides the overwhelming task of keeping the JZMcBride offices humming, Stefanie works daily with JZM clients on media relations, social media, media tracking and monitoring and market strategy. Stefanie is a graduate of Murray State University in Kentucky where she earned a bachelors degree in Public Relations.